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Makeup by Judee Jo

Judee Jo - The CODE Group - Business Consulting, Coaching, and Courses for Diversity, Equity, Inclusion, and Accessibility (DEIA) in the Workplace

The Request / The Need

Makeup by Judee Jo owner, Judee Georgeles, met with Jessica, to share that she was interested in rebranding her small business that offers beauty services including hair, makeup, lashes, and facials. Judee was looking for a new logo to modernize her brand with a fresh look to better align with the vision for her company.

The CODE / The Approach

The CODE Group did an initial intake meeting with Judee to understand the new vision for her logo and company representation to include a feminine approach with a flowy font, inclusion of pink, black and white color scheme. The CODE Group reviewed the company’s website, social media sites, and print material to understand Judee’s brand approach to offer logo options to align with her vision, while also researching industry leaders in the beauty and their brand imagery.

The CODE Group provided 5 draft logo designs to the client, who selected one of the initial designs and requested minimal edits. From concept meeting to final products, the entire project timeline was between 4 – 6 weeks. The CODE Group provided the final logo images, and a brand board to the client.

The Results

The CODE Group worked closely with Judee Jo to determine the vision and intention behind her rebrand. Ensuring the connection of the rebrand with Makeup by Judee Jo’s reputation and aspiration for her company, the CODE Group brought Judee’s vision to life with her new logo, brand guidelines and color pallette.

The Feedback

"Working with Jessica and The CODE Group was an absolute pleasure. Jessica listened to my vision and created a new logo and rebrand for my small business that 100% represented who we are and then some! As a graphic artist myself, I needed an outside company to work with to see something I didn't for my brand; which can be difficult. I am beyond thrilled with both the work and customer service, currently adding my new logo to everything! Thank you all so much again!!!"

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